For some reason, maps seem to resonate with people. I make quite a few map trays for birthdays, anniversaries and as wedding gifts. Visual reminders of places we've been, maps also offer us the opportunity to dream of where we would like to go.
Before I moved to Florida, I would pore over maps of the east coast, dreaming of which coastal town I would like to live in. The decision was made for me when I got a job offer in Clearwater, FL. Of course, I consulted the map I had to see how close to the coast I would be and what little towns were nearby.